Global Marketing Global Edition 9781292304021

Global Marketing Global Edition 9781292304021
February 2020

Description
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.

For courses in global marketing.

Familiarizes students with global marketing and the global business environment
Table of Contents

PART 1: INTRODUCTION
1. Introduction to Global Marketing

PART 2: THE GLOBAL MARKETING ENVIRONMENT

2. The Global Economic Environment

3. The Global Trade Environment

4. Social and Cultural Environments

5. The Political Legal and Regulatory Environments

PART 3: APPROACHING GLOBAL MARKETS

6. Global Information Systems and Market Research

7. Segmentation Targeting and Positioning

8. Importing Exporting and Sourcing

9. Global Market-Entry Strategies: Licensing Investment and Strategic Alliances

PART 4: THE GLOBAL MARKETING MIX

10. Brand and Product Decisions in Global Marketing

11. Pricing Decisions

12. Global Marketing Channels and Physical Distribution

13. Global Marketing Communications Decisions I: Advertising and Public Relations

14. Global Marketing Communications Decisions II: Sales Promotion Personal Selling and Special Forms of Marketing Communication

15. Global Marketing and the Digital Revolution

PART 5: STRATEGY AND LEADERSHIP IN THE TWENTY-FIRST CENTURY

16. Strategic Elements of Competitive Advantage

17. Leadership Organization and Corporate Social Responsibility

จัดส่งสินค้าทุกวัน
ตัดรอบเวลาการจัดส่งเวลา15.00 น.
🙏 ลูกค้าที่สั่งมาหลัง 15.00
ส่งวันถัดไปค่ะ
สินค้าทุกชิ้นเป็นสินค้าใหม่ มือ1
มีลิขสิทธ์ถูกต้อง 100%
ลูกค้าที่ต้องการใบกำกับภาษีแจ้งมาได้เลยครับ